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We’re one month into 2021, and while there’s still plenty of questions relating to public health and politics, we can say one thing with confidence: the online shopping boom is here to stay. Following the rapid expansion of eCommerce after COVID hit, early-stage adoption is leveling out and giving way to a new set of trends for 2021. We asked a few of our experts, and here’s what they had to say:

“Loyalty programs and the rise of video advertising.”

Shannon Atwell, Associate Director of Retention Marketing

With stay-at-home guidelines shifting much of our holiday shopping online, merchants offered heavy discounts to stay competitive with shoppers. To retain those gift-buyers as well as incentivize their…

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This summer, we teamed up with Klaviyo to share some insider knowledge: the (not-so-secret) secret to marketing campaigns that convert? Making sure your website is set up for success.

No matter how many visitors your online store receives, it means nothing if it’s not set up to close the deal. Strong email + website synchrony are crucial to controlling your full customer journey, and simply put, that’s what this webinar is designed to help you accomplish.

Even if you missed the event, we want to help you align your marketing and website efforts, increasing conversions and growing your business. …

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Announcing SMS

There’s a lot to love about SMS marketing…a 26x return on your investment, for one. A 45-day free Postscript trial, for another. Curious? Get more info on SMS marketing here.

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Author: Olivia Greene

We want you to have the resources to make the best choice for your business, so we’re laying out the details on what a Shopify Plus store can do that a regular Shopify store can’t. Upgrading to Plus shouldn’t be taken lightly, but there are many advantages that Plus offers over a regular Shopify plan.

Shopify Plus does not come free — the monthly fee to own a Shopify store starts at $2000 a month — but if your business needs have outgrown even Advanced Shopify then we encourage you to consider some of the other less-known…

A blank white screen. It sits there for longer than is comfortable when you open your site in the browser. Why is it taking so long to see anything?

If you’ve experienced this on your Shopify site, your theme likely has inefficient Liquid code in it that needs some optimizing. Liquid is the templating language theme developers use to build in dynamic content — like product data or navigation links — within a template on Shopify’s servers.

We all know that page speed has a huge impact on the success of a website. There are many factors that comprise your…

Unpacking Shopify’s latest upgrade features and how to roll it out.

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“Looks like you need to upgrade your online checkout.”

Just what you want to hear as a Shopify merchant who relies on an efficient checkout funnel for your business to thrive.

From time to time, Shopify launches checkout updates to its stores, most recently on January 20th. And while it is not an issue for most non-Plus merchants, it can be nerve-wracking if you have customized checkout functionality and don’t want to see your effort and money go down the drain. …

Scenes from 2019

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It’s been a big year for us here in Philadelphia. From our team to our revenue, we’ve made some major #gains in 2019. But we have to give credit where credit is due…

As we look back on our biggest year to date, we want to share the success with all of you — our partners, clients, and colleagues. Cheers to an amazing year, everyone, and we can’t wait to see what 2020 holds!

Now, without any further ado, let’s take a look back at all we’ve accomplished this year:

Té Company

The Brand: Té Company is a New York-based tea purveyor with an online tea room and a West Village brick-and-mortar. Run by a husband-and-wife duo, the brand curates premium looseleaf — like rare Taiwanese oolong — and brings it stateside.

The Challenge: There was nothing glaringly “wrong” with Té Company’s existing Shopify store. But their current template and in-house website management had taken them as far as they could go. To expand their online product offerings and scale their business, it was time to make a change.

The Solution: It was plain to us that Té Company’s outdated website template…

Five Tips for a Stress-Free (and Successful) Email Marketing Campaign

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Black Friday / Cyber Monday gets bigger every year. Bigger sales, bolder arketing, and the explosion of online deals into a full-on Cyber Week.

And this year, consumers are overwhelmingly expected to favor Cyber Monday over Black Friday shopping. That’s true for shoppers of all ages, according to Deloitte, with customers spending 59% of their holiday budget online compared to 36% in-store.

What that means is that email should play a more important role than ever in your holiday marketing strategy. …

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You might say that our Old City office has been busier than usual. There’s Black Friday and holiday planning, sure, but that’s hardly ‘news’ for an agency in ecommerce. No, we’re talking about the fact that we’ve once again doubled our team this year!

That kind of growth is already worth celebrating, but we’re especially excited to announce some newly-created positions and the people we’ve chosen to fill them. As we kick off Q4 with a staff of 30 and a leadership team of 4, we’d like to “officially” welcome Amanda Mancuso and Josie Castaner to Noticed.

It started on…


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